Welcome to Southwest Florida Family.
You may have known us as Neapolitan Family (serving Collier County families for more than 25 years) or as Lee Family News (a trusted name for Lee County parents for decades). Today, those familiar brands continue, now united under one umbrella name that better reflects the community we’ve become:
One region. One umbrella.
The name Southwest Florida Family is our way of saying: you belong here, whether your weekends are spent at a Naples playground, a Cape Coral festival, a Bonita Springs beach, a Fort Myers museum, or anywhere in between.
And yes, Southwest Floridians understand the importance of having a quality umbrella.
Why the new name?
For years, families have crossed county lines for school, sports, friends, camps, doctors, restaurants, and weekend fun. Our readers have done it naturally—so our brand is catching up to what the community already knows: Southwest Florida families don’t live in silos.
Southwest Florida Family gives us a clearer, more inclusive identity for the work we’ve always done:
- sharing local events and weekend ideas
- highlighting trusted resources and businesses
- publishing practical parenting content rooted in real life here
- celebrating the people and places that make this region feel like home
What’s changing (and what’s not)
What’s new:
- A region-wide brand that reflects both counties and the families who move between them.
- A broader editorial lens, more “SWFL-wide” coverage, with the same local heart.
What stays the same:
- We’re still locally owned, still community-first, and still here to help you find the best of family life in Southwest Florida. (Neapolitan Family has served parents in Collier and Lee Counties since 2000, with free print and digital resources and a weekly weekend-events newsletter.)
- Our calendar, guides, newsletters, and fairs are still core to what we do.
- And starting with the January 2026 issue, families will see the benefit of expanded coverage in our combined Lee–Collier edition.
A quick note about Lee Family News
You may have seen our December announcement that Lee Family News joined the Neapolitan Family Publishing family as of December 1, 2025.
We’re grateful to carry forward a long-standing parenting resource for Lee County—but this message is about what comes next: a rebrand that better serves the entire region.
New Year. New Name. New Beginnings.
Thanks for being part of this community—then, now, and as we grow into Southwest Florida Family together.
Happy New Year!